Marketing in XXI Century Workshop

October 12, 2002

Internet marketing in the era of free information

John Ertel,
regrowth.com

John received a Bachelor's degree with honors in Computer Science and German from Southwest Texas State University. He has been researching information and attending conferences on all hair loss topics for 7 years and has communicated with at least ten thousand hair loss sufferers directly and presented information to millions of hair loss suffers through Regrowth.com.

Marketing your practice without demarketing the procedure

John Scott,
Medical Hair Restoration

John is a native of Chicago. He received his MBA from Northwestern University's Kellogg Graduate School of Management. He has more than 30 years experience in marketing and advertising. He joined the Evanston Hospital in 1979 in the first vice-presidential level marketing department at an American Hospital. He is an inaugural Associate Physician of the American Society of Health Care Marketing. He has been with Medical Hair Restoration for 8 years during which the practice has grown exponentially and is now the world's second largest hair restoration company.

Basics of media communications: press kit and press release creation

Alan Bauman, M.D.,
Bauman Medical

Alan is the Founder, Medical Director and Chief Surgeon of the Bauman Medical Group, P.A. in Boca Raton, Florida. His practice is dedicated exclusively to treating male and female pattern hair loss. In the spring of 1999, he was the featured Hair Transplant physician on the broadcast television show "American Health Front," seen on FOX-TV. Dr. Bauman is a co-author of several textbooks on such topics as "Health Sciences Chemistry" and the medical school admission process. In August of 2002 material about his practice was aired on CNN.

How to cultivate and educate patients effectively on the Internet

Pat Hennessey,
hairtransplantnetwork.com

Pat has a degree in marketing and studied journalism on a graduate fellowship at University of Minnesota. He worked for a several years in advertising as a copyrighter and marketing manager and later as a film-maker, producing marketing and training videos. He is a patient of Dr. Ron Shapiro and he created a Website documenting his "Recovery Story". This site has since evolved into a popular online community, the Hair Transplant Network.