Image is important
The last elected bald president was the last "non-television" president- Eisenhower (1952 and 1956). Since then in every case except Bush v. Dukakis the candidate with the most hair won.
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AND ABOUT THAT HAIR . . .
Bush may be leading in the polls, but historical evidence suggests that Kerry has an advantage that could tilt the election his way.
Kerry's secret weapon? His full, wavy hair.
The candidate with the fullest head of hair almost always wins the presidential race, at least since campaigns began being televised. The only exception since 1960: when George H.W. Bush defeated the much hairier Michael Dukakis in 1988. Then again, the elder Bush was much taller than his rival, and Dukakis had that "helmet head" thing working against him.
Wolf Medical Enterprises, the hair restoration company, has a web site that offers an illustrated, election-by-election chart that proclaims: Image is Important.
But can a candidate's hair really sway voters' allegiances?
"It's one of the reasons, even if it's not the major reason. In the political process, when candidates are seen as evenly matched, every little thing matters."
British pop historian James Innes Smith probes the cultural significance of hairstyles in his books "Bad Hair" and "Big Hair."
"Hair has always been associated with power and virility, ever since Samson," Smith said. "Baldness, especially amongst some men, is thought of as a sign of weakness.
"We all subconsciously judge people by their hair, just as we do with accents, clothes, skin color, etc. The mind seems to need a physical shorthand to the soul."
The Atlanta Journal-Constitution
A. Scott Walton
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